Back to Basics

Back to Basics is a leading producer of innovative kitchenware products. Successfully combining Family, Food, and Fun, we help you enjoy making the foods you love. Our winning approach to product development reinvigorated the entire blender market category with the invention of the smoothie maker. Other Back to Basics product categories include small appliances for making hot drinks, popcorn, snacks, and icy treats, in addition to a co-branded Disney Kitchenware Collection and specialty kitchenware products, both electric and non-electric. Recently launching Back to Basics' toaster category, the Egg and Muffin Toaster brings home yet another family favorite. Back to Basics made the Inc. 500 list for growth in 2003, 2004, and 2005.