Design Within Reach

Design Within Reach is the source for fully licensed classics. Our business started when our founder tried to furnish his apartment with the mid-century classics he'd come to appreciate while living in London. What he discovered was that acquiring the clean, simple work of designers like Saarinen, Eames and Bertoia was neither clean nor simple.

There had to be a better way, so in 1999 we bought 20 containers of product, mailed out a catalog and waited for the phone to ring. (It didn't for 24 hours, until we realized the nighttime answering machine had been accidentally left on.) The rest, as they say, is history. By giving customers access to these items, and by having them in stock and ready to ship, we made design within reach.